Editorial Board   Guest Author

Mr. Sisson

Mark Sisson

Co-Founder, NanoTouch Materials

Mark Sisson is the cofounder of NanoTouch Materials, the world's first and only producer of NanoSeptic continuously self-cleaning surfaces.

Prior to NanoTouch, Mr.  Sisson ran an award winning advertising agency serving several clients in the hospitality, travel and food service industries.

As a thought leader in creating self-cleaning products, Mr. Sisson is the author of editorial content for prominent industry publications such as ISSA Today, including articles such as 'The Psychology of Clean', 'NanoTechnology-The Next Really Big Small Thing', and most recently 'The War on Germs Goes High Tech'. He also manages NanoTouch's research and development program, funded by a $2 million grant, to advance self-cleaning surface technology as well as discover new product applications for the hospitality, food service, healthcare, and facility management industries. This research, as well as current product manufacturing, is being conducted at the Center for Advanced Engineering and Research in Forest, Virginia.

Mr. Sisson is a graduate of Virginia Tech with a degree in Computer Science.

Please visit http://www.nanoseptic.com for more information.

Mr. Sisson can be contacted at mark@nanoseptic.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.