Editorial Board   

Mr. Green

Bryan Green

Founder & CEO, Advantage Fitness Products

Bryan Green is a wellness industry entrepreneur and fitness facility design expert. He has overseen the development of training facilities for Fortune 100 companies, global hospitality flags, health clubs, specialty studios, universities, and professional sports teams. Mr. Green founded Advantage Fitness Products (AFP) in 1997 to meet the growing demand for consultative support and supply of non-traditional wellness facilities beyond the larger health club chains. Mr. Green established FitnessDesignGroup® in 2001 to serve as a specialized consultancy for early stage planning and design for commercial fitness facilities of all types. The company has since evolved to provide project management services, and today foundationally supports both AFP and the Aktiv Solution divisions towards their client facility design requirements. In 2015 Mr. Green Founded Aktiv Solutions to support the industry's hyper-growth segment of Functional Training. The company's clients include Hilton Hotels, Nike, Apple, Starbucks, YMCA, and Golds Gym amongst other industry leaders. Mr. Green is a designated partner of the California Governor's Council on Physical Fitness & Sports, and is a frequent industry speaker on the subject of functional fitness design and operational strategies. He has also served as an editorial advisor and contributing writer for numerous publications including Hotel Executive, Fitness Management, Resort & Recreation, and Shape Magazine. Mr. Green is a Foundation Board Member for California State University, at Northridge. Mr. Green resides in Topanga California with his wife, children, and dog Jada.

Mr. Green can be contacted at 3105599949110 or bgreen@afproducts.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.