Editorial Board   

Mr. Barbera

Michael Barbera

CEO, Barbera Solutions

Michael Barbera is a Fortune 50 consumer psychologist and strategy consultant, angel investor and award-winning business strategist. He is a business psychologist who is involved in both practical and academic endeavors.

Mr. Barbera's areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, and marketing and long-term business strategies.

Mr. Barbera is currently employed as the CEO of Barbera Solutions and serves as a board member of several organizations. His clients can be found on the Fortune 50 list, ABC's Shark Tank, Bravo's Million Dollar Listing, The Food Network, and include Harley-Davidson, the Baltimore Ravens, the Carolina Hurricanes, Microsoft, and the Department of Defense.

Mr. Barbera began his entrepreneurial career at the age of 13 in New York City hosting concerts for artists such as Warrant, the Goo Goo Dolls and 3 Doors Down. In 2015, the White House recognized Mr. Barbera for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer interaction, business growth strategies and judgment and decision-making.

Additionally, Mr. Barbera is a highly sought keynote speaker. Mr. Barbera's keynote topics include observations and results of academic and practitioner research, and insights of social science.

Mr. Barbera is an active member of the American Psychological Association, the Society of Industrial and Organizational Psychology, the Society of Judgment and Decision-Making, the Society of Consumer Psychology and the National Speakers Association.

Mr. Barbera is completing a Ph.D. in Behavioral Economics with a focus in time pressure and scarcity. He has a BS in Business Administration and two MBAs: entrepreneurship and executive management.

Please visit http://www.barberasolutions.com/ for more information.

Mr. Barbera can be contacted at +1 800-584-8047 or mbarbera@barberasolutions.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.