Editorial Board   Guest Author

Ms. Chambers

Lizz Chambers

Manager of Group Sales, Newport Hospitality Group

Lizz Chambers leads Newport Hospitality Group's Sales and Organizational Development team. With guest expectations continuing to rise, the need for motivated, knowledgeable and guest-focused team members on our sales force has never been greater. The need for a strong sales effort along with sales training and development is crucial and is a dynamic and challenging role which Lizz takes seriously. Ms. Chambers has over 28 years of industry experience that includes broad-based sales and marketing expertise in multiple segments of the travel industry. Her hotel industry experience includes branded, independent, select-service, full-service, extended stay, conference and new construction properties. Ms. Chambers considers sales and marketing to be critical to a property's success. Her team of experts oversee market analysis, positioning, revenue strategy, yield and demographic analysis as well as the company's internet marketing initiatives. To accomplish these tasks, Lizz works with her corporate team to ensure that each property develops a marketing strategy and oversees its successful execution. NHG has been on the edge of the e-commerce trend since 1994 when we launched our first corporate website and one of the first online booking engines in the industry. Lizz is on the forefront of e-commerce and insures that, as a marketing tool, it is best utilized for the specific needs of each property. “Everybody Sells” is her company's battle cry, from Sales Directors to Guest Service Personnel to our Rooms Care Associates (Maintenance and Housekeeping), everyone at NHG receives sales training. Ms. Chambers is also a member of Hospitality Sales and Marketing Association International, The Council of Hotel and Restaurant Trainers and is a Certified Hospitality Administrator and Certified Hospitality Educator with American Hotel and Lodging Association's Educational Institute.

Please visit www.nhghotels.com for more information.

Ms. Chambers can be contacted at 757-221-6830 or lizzc@nhghotels.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.