Editorial Board   Guest Author

Ms. Abelow

Lorraine Abelow

Founder & President, Abelow PR

Lorraine Abelow has a 30 year, award-winning, boutique travel PR firm in New York City and is at the forefront of trends affecting traditional and social media. Her career representing such blue-chip names as Four Seasons and Hilton Hotels, while also working with boutique properties across the globe as well as island destinations like St Barts.

Abelow PR's affordable hotel PR campaigns are designed to move the needle regularly gaining eye-catching feature exposure in such top outlets as The New York Times, Travel and Leisure and Conde Nast Traveler. It's the long-standing relationships the team has with high-level editors that insures coverage in A list media in every campaign. Coverage in influential blogs and social media campaigns round out Abelow PR's expertise. With a seasoned team consisting of a core group of senior and savvy public relations pros, the agency is able to jump quickly on an account, nimbly conceiving and executing an aggressive, multi-faceted campaign.

When Ms. Abelow founded her hospitality PR firm, she wanted to stay small, to maintain principal level involvement on every account on a daily basis. The team digs in and rolls up our sleeves, day-in-day out, joining yours to make marketing success for your brand.

Ms. Abelow serves as an honorary judge for the Hotels Sales and Marketing International Organization, from which she has won awards for her outstanding achievement over her illustrious career.

Please visit http://abelowpr.com/ for more information.

Ms. Abelow can be contacted at 203-226-9247 or Lorraine@AbelowPR.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.