Editorial Board   Guest Author

Mr. Vallauri

DJ Vallauri

Founder and CEO, Lodging Interactive

DJ Vallauri, Founder & President of Lodging Interactive, has been proactive and successful in all his social media initiatives over the last five years through CoMMingle.

Mr. Vallauri saw the void of participation on social media from individual hotel properties and in 2010 CoMMingle was born. Through his insightful projections, CoMMingle has become a successful division of Lodging Interactive solely dedicated to social media marketing, social customer service and reputation management for the Hospitality Industry.

Every industry's social media needs are different and Mr. Vallauri understands the needs and challenges faced by hotels. Recently, he has led the charge on two new initiatives that take social media to a different level.: Ask DJV Video Series - Weekly video series on YouTube and cross-pollinated to other social networks authentically. Each week Mr. Vallauri offers suggestions, tips, advice, shares knowledge and answers questions from hospitality leaders. The topics range from social media, social customer service, reputation management and the social ecosystem of a hotel. He is sharing his knowledge and giving back to an industry that gave so much to him. Social Voices - A 24/7/365 Social Customer Service & Engagement platform to assist the hospitality industry with its online customer service needs.

Mr. Vallauri's focus had been on how Millennials are using social media. Social Media has embraced the customer service experience between the consumer and the business. No longer just a marketing media, but a true representation of a social voice where a hotel can influence its reputation, add a human touch, connect with past/present/future guests and participate in discussion.

Mr. Vallauri provides the overall company direction and continues to develop leading technology products and services for the hospitality industry. He has held sales, marketing and business development positions with companies such as Meridien Hotels, Reed Travel Group, American Airlines' - AMR Information Services, Cendant's subsidiary WizCom International and Prime Hospitality Corp. In addition, he founded two e-commerce businesses, which he subsequently sold in early 1999.

Mr. Vallauri also serves on the HSMAI Greater New York chapter Advisory Board as the Director of Social Media.

Please visit http://www.lodginginteractive.com for more information.

Mr. Vallauri can be contacted at +1 8772914411704 or dj@lodginginteractive.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.