Editorial Board   Guest Author

Mr. Van Slyke

Erik Van Slyke

Managing Director, Solleva

Erik Van Slyke is a change leader, executive coach, author, blogger and educator who advises some of the world's leading organizations how to create and navigate change, improve organizational collaboration and develop human capital. As managing director of Solleva, he helps organizations plan for, implement and manage change by coaching change leaders and strengthening project team capability.  His innovative approach to leading project-based change was named a Best Idea in HR by Human Resource Executive. With more than two decades in consulting and HR leadership roles, Mr. Van Slyke's clients include both domestic and global organizations across a broad range of industries.

Prior to Solleva he led the Northeast Human Capital Management practice at Buck Consultants and held senior consulting roles with Deloitte and SHL. In addition, Mr. Van Slyke served as the executive vice president of human resources for Reuters Americas. Mr. Van Slyke's blog is read in more than 80 countries around the world, and his articles and quotes on change, operational strategy and conflict resolution have appeared in publications that include The Wall Street Journal, Los Angeles Times, Fortune, Business Horizons, CIO, and HR Executive. His book, Listening to Conflict (AMACOM Books), was named by Soundview's Executive Summaries as a Top 30 Business Book of 1999, published in multiple languages and reissued in paperback on its tenth anniversary.

As an educator, Mr. Van Slyke has held adjunct faculty roles with Auburn University and Centenary College (NJ) where he has taught courses in business strategy, management and entrepreneurship. His research explores organizational change, leadership practice and development, and transformational learning.

Mr. Van Slyke received his MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill and his BA in psychology from Hobart College.

Please visit http://www.solleva.com for more information.

Mr. Van Slyke can be contacted at 646-623-4823 or erik.vanslyke@solleva.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.