Editorial Board   Guest Author

Mr. McBride

Pat McBride

Founder and Chief Executive Officer, The McBride Company

As founder and chief executive officer of The McBride Company, a creative concept and design firm, Pat McBride has guided the firm over the past 30 years to become one of the preeminent privately held design firms in the hospitality and leisure industries. In this role, he oversees the firm's key projects and manages relationships with clients, including Margaritaville, Simon Property Group, Pyramid Management Group, and Wyndham. Focused on ensuring The McBride Company continues to deliver on its reputation for design innovation, Mr. McBride is committed to mentoring the firm's talent and instilling in every employee the values expected from a family-owned and operated firm. He has extensive experience in strategic planning, conceptual design, architectural design and interior design. Mr. McBride brings unique insights to every project from his experience in the music industry. He's performed in a successful rock band - New Colony Six - that produced two national hit singles; owned a publishing company - Sanctuary Music - that was later sold to United Artists; and owned a recording studio that has produced soundtracks for many of the country's top entertainment destinations and top-selling children's records. Mr. McBride is a sought after speaker at hospitality and leisure industry related events, including conferences and seminars hosted by International Council of Shopping Centers (ICSC), Urban Land Institute (ULI) and International Association of Amusement Parks and Attractions (IAAPA). Throughout his career, he's provided leaders with valuable predictions of where the industry is headed. He's also appeared on CNN and in the pages of Newsweek, USA Today and the Robb Report. Mr. McBride studied music and theater at Roosevelt University in Chicago. He sits on the board of directors of the Dorset Theatre Festival. He currently resides in Dorset, Vermont with his wife and sons.

Please visit www.mcbridedesign.com for more information.

Mr. McBride can be contacted at 802-362-0700 or pat@mcbridedesign.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.