Editorial Board   

Ms. Connolly

Zoe Connolly

Co-Founder & Managing Director, Hospitality Spotlight

Zoe Connolly is the co-founder and managing director for Hospitality Spotlight, a full service executive search firm for the hospitality and travel industries. For more than a decade, she's pioneered innovative and proactive recruiting efforts, connecting the best talent with the best companies, across all levels of organizations.

In her career, Ms. Connolly has worked with a variety of companies, from startups to Fortune 500 firms. While her focus early in her career was in technology and linguistics, her passion for the travel industry was spawned from working with her husband to start a hospitality enterprise that included multiple food and beverage operations, as well as an online food ordering site.

Having recruited at all levels and for different industries, Ms. Connolly has learned to focus on the human connection and their passion for what they do. The search process is just as much about the candidate as it is about the employer. If a candidate and a client have made a connection, this will fuel and drive their passion for their everyday functions. This connection places an unconscious goal for the new employee to meet, the goal to make their employer happy. In turn the Employer will also work harder for the employee. This connection turns a job into a career and co-workers into an extension of friends/family.

Currently, through working with clients like Starwood, Viceroy and Pacifica Hotels, Hospitality Spotlight has emerged as one of the go-to firms for senior level talent in the hotel and travel technology space. A refreshing combination of an expansive network and brutal honesty continues to push Ms. Connolly and her clients, both companies and candidates into a bright spotlight.

Please visit www.hospitalityspotlight.com for more information.

Ms. Connolly can be contacted at 858-230-8501 or zoe@hospitalityspotlight.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.