Editorial Board   Guest Author

Mr. Perrine

Bernard Perrine

CEO & Co-Founder, SocialCentiv

Bernard Perrine is the CEO and co-founder of SocialCentiv, an online software-based service that helps companies find new customers on Twitter. He previously was a founding partner and former corporate officer of Kinko's Inc., where he was responsible for leading all vectors of products, services, marketing and human resources.

Mr. Perrine was a worldwide general manager for Eastman Kodak, where he had full profit-and-loss and international general management responsibility for four global business units. Following his appointment at Eastman Kodak, Mr. Perrine served as worldwide general manager at Microsoft Inc., where he held global P&L responsibility while leading the expansion of the company's Mobile & Embedded Device sales, marketing and product efforts.

Before joining in SocialCentiv's launch in 2008, Mr. Perrine was vice president of sales and marketing at Rexel Inc., where he led U.S. sales and marketing for the $3 billion electrical distribution company, the largest such business of its type in the world.

Mr. Perrine can be contacted at 972-869-0111 or bernie@socialcentiv.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.