Editorial Board   Guest Author

Ms. Kretschmar-Joehnk

Corinna Kretschmar-Joehnk

Co-Managing Director, JOI-Design

Corinna Kretschmar-Joehnk is the co-managing director of JOI-Design, a leading European hospitality interior architecture and design studio based in Hamburg, Germany. Alongside business partner and husband Peter Joehnk, who founded the practice in 1984, the team brings to life luxurious hospitality destinations around the globe. Guided by the principle of translating emotions into design, and design into interiors that are rich in ambience, the studio creates places that guests won't want to leave and will return to time and again. JOI-Design shapes award-winning atmospheres for the world's top brands as well as independent properties, and has a wide-ranging portfolio of sophisticated modern destinations, grand historic establishments, vibrant restaurants, sumptuous spas, and new-build airport and business hotels. In 2014, the practice was honoured with one of the industry's highest accolades, a Gold Key Award, for their design of the Hotel-Kompetenz-Zentrum, or centre for hotel design excellence, near Munich. As a lecturer in the interior design programme at the University of Applied Science in Coburg, Germany, Ms. Kretschmar-Joehnk is committed to educating the next generation of architects and designers, and her continuing involvement with students strengthens her ability to maintain a fresh perspective on developing trends in her profession. She and Peter are also the authors of numerous reference books focused upon hospitality design, and in addition, the successful duo has recently launched Products by JOI-Design, their product design division exploring creative partnerships with furniture, lighting, carpeting and wallpaper manufacturers. Ms. Kretschmar-Joehnk is a member of the Architectural Association Hamburg and the Association of German Interior Architects. An advocate of social media, she regularly communicates with an extensive network of clients, suppliers, manufacturers, peers, colleagues and end users.

Please visit www.joi-design.com for more information.

Ms. Kretschmar-Joehnk can be contacted at 400406894210 or info@joi-design.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.