Editorial Board   Guest Author

Ms. Murphy

Carolyn Murphy

Marketing Specialist, Revinate

Carolyn Murphy is a Marketing Specialist at Revinate, a San Francisco-based software company. Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers.

Using guest data combined with Revinate's marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Over 25,000 of the world's leading hotels trust Revinate to help them reinvent the guest experience.

At Revinate, Ms. Murphy is responsible for content marketing, educational webinars, social media, and university relations. With experience in teaching English literature and composition at the college level, Ms. Murphy is passionate about learning and communication. She also enjoys helping others grow their knowledge and skills to become their best professional selves.

Ms. Murphy started her tech career in the booming startup scene in San Francisco. She has gained extensive experience with email marketing in both B2B and B2C capacities, marketing automation and personalization platforms, and she taught herself basic HTML and CSS.

Since joining Revinate, she has become fluent in online reputation management and has extensive knowledge of email marketing best practices for hospitality. She has also had the opportunity to speak to students in programs like the Michigan State University School of Hospitality Business.

Born in Silicon Valley, Ms. Murphy currently resides in San Francisco. She received her undergraduate degree from the University of California, Riverside and her master's degree from California College of the Arts in San Francisco.

Please visit http://www.revinate.com for more information.

Ms. Murphy can be contacted at +1 415-671-4703 or carrie@revinate.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.