Editorial Board   Guest Author

Mr. Grossman

Lanny Grossman

President, EM50 Communications

For the past 20 years, Lanny Grossman has specialized in Public Relations, luxury lifestyle marketing and consumer outreach for some of the world's preeminent hospitality brands.

In 2008, capitalizing on his global experience, knowledge and relationships across multiple industries, Mr. Grossman founded the boutique Public Relations firm EM50 Communications, now with offices in New York City and Miami.  From media outreach to marketing partnerships and corporate branding, Mr. Grossman and the EM50 team apply an analytical and goal-oriented approach to creating complete and unique marketing solutions for clients around the world stretching from the ends of the earth in Southern Patagonia, throughout Latin America, across Europe and closer to home in and around New York.  

Mr. Grossman has spent his career understanding and responding to the wants, needs and attitudes of luxury consumers. He began his career working with notable hotel properties such as the famed Waldorf-Astoria in New York and Le Byblos Hotel in Saint-Tropez handling US-Based public relations efforts on behalf of the properties as part of a team at Lou Hammond & Associates.

After excelling within an agency environment, Mr. Grossman was recruited in house by one of his clients to become the Director of Public Relations for two of America's highest grossing and famous restaurants--Tavern on the Green and the Russian Tea Room. While in-house, he was faced with the challenge of re-inventing two of New York's venerable restaurant institutions. Following his time on the restaurant scene, he returned to luxury hospitality as the Director of PR for the five-star New York Palace Hotel & Towers, an independent, luxury hotel with 900 rooms in the heart of Manhattan. 

Building upon all the previous experience in the luxury hospitality sector, Mr. Grossman was recruited to be the Director of Brand Communications for Small Luxury Hotels of the World, an international hotel consortium whose portfolio boasts over 520 of the finest hotels in more than 70 countries. He raised both the brand's visibility and direct reservations to new heights during his more than five year tenure through high profile media placements and effective brand affiliations.

Today, EM50 continues to grow as a leader in hospitality marketing working with distinguished luxury hotel and travel products such as Tcherassi Hotels in Colombia, Singular Hotels in Chile, Quasar Expeditons in the Galapagos Islands and many more!

Mr. Grossman has been a member of the Society of American Travel Writers, Public Relations Society of America and The International Spa Association. Additionally, he has served on the board of various non-profit foundations.

Please visit http://www.em50.com for more information.

Mr. Grossman can be contacted at +1 646-861-2801 or lanny@em50.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.