Editorial Board   Guest Author

Ms. Barnhill

Pamela Barnhill

President & COO, IHT, IBC and IVH Hotels

Pamela J.W. Barnhill is the president and COO of InnSuites Hospitality Trust (IHT), which has three divisions: InnSuites Hotels & Suites, InnDependent Boutique Collection (IBC) and International Vacation Hotels (IVH), all headquartered in Phoenix.

IHT is a real estate investment trust that owns, manages and provides managed distribution, along with soft brand-like benefits including loyalty services inside a proprietary CRS technology platform.

Ms. Barnhill joined IHT in 2002 as general manager and progressed with InnSuites through roles in revenue management, operations, and sales and trademark licensing. Prior to joining IHT, Ms. Barnhill held executive positions at Motorola Semiconductor, Franchise Finance Corporation of America and PRTM Management Consulting. She has served as a board member for the Independent Lodging Industry Association (ILIA) since 2011.

Ms. Barnhill earned a Bachelor of Arts degree in economics and mathematics cum laude with honors from the University of Arizona in Tucson and a Masters of Business Administration from Carnegie Mellon University in Pittsburgh. She was a 2016 EY Entrepreneur of the Year finalist and she lives in Scottsdale, Ariz., with her husband and two children.

IBC is dedicated to providing guests with a unique, non-cookie cutter hotel experience in addition to providing value-added amenities and resort locations to its guests. Guests love the InnDependent InnCentives travel rewards program. InnDependent InnCentives has no blackouts and IBC does all the work for you. IBC and InnDependent InnCentives was founded by Ms. Barnhill who grew up in the independent hotel business, daughter of an Independent Hotelier / Owner / Manager.

Ms. Barnhill experienced first-hand the sales and marketing trials and lack of cost-effective operations resources for independent hoteliers. To combat the lack of affordable resources, she founded IBC (InnDependent Boutique Collection) Hotels, which is Independent Hotel Network with collection benefits and technology platform to address this problem of feeling like operating on an island.

To date, Ms. Barnhill is President and COO of independent hotels which she has successfully tested these sales/marketing/operations methods. Hoteliers love IBC and the added reservations, a strong independent network along with the free InnDependent InnCentives travel rewards frequent traveler program. No long-term contracts. No high fees. No Hassle. IBC was founded by Independent Hoteliers and knows what it means to run a hotel independently and the challenges it bears. “Solutions for Independent Hoteliers by Independent Hoteliers”

Ms. Barnhill can be contacted at 6029441500215 or pbarnhill@ibchotels.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.