Editorial Board   Guest Author

Mr. Spector

Dave Spector

Partner, Tambourine

Dave Spector is a Partner at Tambourine, a marketing technology company specializing in helping hotels and tourism organizations increase revenue. The firm, with offices in Fort Lauderdale and New York City, has doubled in size every year since 2011. The firm is a member of HSMAI, HFTP, AHLA and was recently honored with Travel Weekly and HSMAI's highest awards.

Prior to Tambourine, Mr. Spector was a member of the start-up team at two ventures that grew rapidly and eventually went public, with annual revenues of more than $150M. He specializes in fixing broken marketing tactics and believes marketing teams, like their sales counterparts, should be held accountable for revenue production.

For ten years, Mr. Spector was a Partner and creative director at one of the fastest-growing advertising agencies in the Southeast United States. The agency was sold in 1999 to WPP Group/London (NASDAQ: WPPGY), the world's largest Advertising Agency. The following year, Mr. Spector helped raise $6M in venture capital and co?founded vFinance, Inc, one of the first truly integrated online/offline financial services firms. The firm went public and merged with National Securities (NHLD) in 2009. Today, the firm generates more than $125M in annual revenue worldwide.

In 2005, Mr. Spector was co-founder of a software start-up enabling parents to monitor and protect their children on the internet. The firm partnered with the United States Justice Department and National Crime Prevention Council to launch McGruff Safeguard. Since its inception, the Company has helped more than 300,000 families safeguard their internet activity.

In 2008, Mr. Spector was recruited by Kaseya, a global enterprise software company, to become its Senior Vice-President of Marketing, where he managed an annual marketing budget of $15 million dollars across 17 countries.

Mr. Spector joined Tambourine is 2011 as a Partner and has been instrumental in the firm's rapid growth. Mr. Spector is a frequent public speaker at HSMAI, industry and university events.

Please visit http://www.tambourine.com for more information.

Mr. Spector can be contacted at +1 561-278-4898 or dave@tambourine.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.