Editorial Board   Guest Author

Ms. Broussard

Denise Broussard

Senior Vice President Revenue Management & eCommerce, Interstate Hotels & Resorts

Denise M. Broussard is the Senior Vice President of Revenue Management & eCommerce for Interstate Hotels & Resorts. She is responsible for overseeing the global Revenue Management efforts of the company's nearly 400 hotels in the USA. A 31-year veteran of the hotel industry, and 11 years with Interstate, Ms. Broussard previously held a Regional Director of Revenue Management position and was the former Corporate Director of Revenue Management with Flagstone Hospitality, managing the RFS REIT portfolio, overseeing more than 55 hotels. Prior to entering the Revenue Management discipline, Ms. Broussard held several operational roles, including General Manager at several hotels across the country. Ms. Broussard was named to her current position in 2007.

Ms. Broussard can be contacted at 703-387-3100 or denise.broussard@ihrco.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.