Capturing the Passive Jobseeker
By Jason Ferrara Vice President, Corporate Marketing, CareerBuilder | October 28, 2008
When you are promoting your organization to customers, you probably don't treat all of your target audiences the same - the same should be true in your recruitment efforts. While there are many different ways to categorize the job candidates your organization is trying to attract, considering passive and active candidates and their unique needs, can help you be more effective in your recruiting efforts.
So what exactly is the difference between a passive jobseeker and an active jobseeker? Active jobseekers are those who are consistently applying for positions networking constantly and vigorously sending out their resumes. According to a recent CareerBuilder.com survey, 23 percent of hospitality workers identify themselves as active jobseekers.
Passive jobseekers, on the other hand, are not actively pursuing new positions, are usually employed and may or may not be satisfied in their current job. They spend little time looking for a new job, but if the right opportunity came up, they would be interested. Typically passive jobseekers are focused on the long term - they tend to be more loyal to their companies and they are less likely to be looking for the "next best thing" and more likely to be interested in a long-term, career opportunity. According to the CareerBuilder survey, 48 percent of hospitality workers identify themselves as passive jobseekers.
So what does all this mean to you, the hotel employer? In short, passive jobseekers make up a significant part of potential candidates, and therefore, are a critical component to your recruitment program.
How can you stay top of mind to passive jobseekers and capture their interest? It takes work and you'll have to be lithe and targeted in your efforts to reach these elusive, but highly sought after jobseekers.
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