Editorial Board   Guest Author

Ms. Nagy

Jennifer Nagy

President, jlnpr

Jennifer Nagy is a public relations pro with a passion for the travel industry. With more than ten years of executing global hospitality industry media and marketing campaigns, she has strong relationships with trade media and industry experts around the globe.

Ms. Nagy launched JLNPR Inc., a full-service PR and marketing agency that lives and breathes all facets of the travel tech industry - and the only PR agency that works only with travel tech clients.

From online travel agencies to revenue management systems, tablet-based aviation automation solutions to IFE technology, hotels to airlines and everything in between, Ms. Nagy uses her industry knowledge and experience to get clients noticed by media, influencers and potential customers -whenever possible, without the overused, often abused press release.

In April 2018, Ms. Nagy launched a new program, DIY.JLNPR, a division of JLNPR that supports and educates entrepreneurs, start-ups and small businesses on how to more effectively market - and sell - their tech product/service to hotels.

Registration is now open for DIY.JLNPR's first online course, PR That Closes Sales, in which Ms. Nagy empowers hospitality technology vendors by teaching them how to execute their own PR and content marketing campaigns, without the help of an expensive PR agency; students will learn the EXACT strategies that Ms. Nagy uses to boost her own clients' visibility, brand awareness and sales - and get step-by-step instructions on how to execute them. Find out more or pre-register at https://diy.jlnpr.com/.

Ms. Nagy is widely recognized as an expert in hospitality marketing, as evidenced by her columns in leading industry publications, including ehotelier, Hotel Business Review, Hotel-Online, EyeforTravel, 4Hoteliers, among others. She also writes about entrepreneurship, PR and marketing for The Huffington Post.

Please visit http://www.jlnpr.com for more information.

Ms. Nagy can be contacted at 786-420-1160 or jenn@jlnpr.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.