As hotels start opening and meeting planners begin looking for venues that their clients will be comfortable with, what are the critical items to focus on to ensure capturing the available revenue? How best can you prepare your hotel, your team, and owners for the next 24 months and beyond? Modifying your budgets, sales procedures, marketing plans, revenue expectations and even your comp set during the rebuilding is paramount. Making sure that the property has the right team in place to establish your place in the "new normal" is critical. Ensuring your relationships with meeting planners are strong supportive partnerships - that is also critical. READ MORE

COVID-19 FORUM

VOICES IN A TIME OF CRISIS

Court Williams

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating for the interim. Industry-leading hotels that previously offered fine dining and event management have shifted to offering food delivery services that recreate the restaurant experience at home. As we move towards the post-Covid world, here's what I expect to see happening in F&B as hotels try to get back to the new normal.

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Tourism must come back, and the question is how. The industry has a choice: return to business as usual (or worse, take backward steps in progress) or use sustainability as a core driver for a safe return. In this piece, Sabina and Gloria Fluxà, respectively, CEO and Corporate Sustainability Officer (CSO) at Iberostar Group, share what they believe are three key aspects to consider to build a better industry. Responsible tourism is the way to protect the ecosystems where we operate and together create a Wave of Change. READ MORE

Times change, styles change, places change. Yet some things remain. Over the last three hundred years we have seen the lodging industry morph from a smattering of mom-and-pop inns into multi-billion-dollar sector of the world economy. We've have seen the modest roadside pub give way to the grand hotels of the early 20th century, the business-class hotel, and sprawling resorts worldwide. Yet through all the changes there remains a constant; The Hotel Lobby, and with it the bar and restaurant. In this series, the design principles at O'Kelly Kasprak take a look at the evolving F&B functions of the hotel lobby. READ MORE

Nearly 8 million hotel and hospitality employees have been laid off or furloughed since the COVID-19 pandemic brought travel to a standstill. But what happens when life resumes and business comes back? Traitify CEO Dan Sines offers advice to hiring managers before they face a tidal wave of applications from unemployed workers looking to return to the industry. Now is the time to update your processes, modernize your tools, and develop the profile of your ideal employee based on our new circumstances. In a few months time, you will be thankful you did. READ MORE

August FOCUS

Food & Beverage: New Technological Innovations

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating for the interim. Industry-leading hotels that previously offered fine dining and event management have shifted to offering food delivery services that recreate the restaurant experience at home. As we move towards the post-Covid world, here's what I expect to see happening in F&B as hotels try to get back to the new normal. READ MORE

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating for the interim. Industry-leading hotels that previously offered fine dining and event management have shifted to offering food delivery services that recreate the restaurant experience at home. As we move towards the post-Covid world, here's what I expect to see happening in F&B as hotels try to get back to the new normal. READ MORE

On the food and beverage front, the tried-and-true approach of sourcing local produce not only remains a constant; it is now more significant than ever in the wake of the global pandemic. Despite all of the restrictions and immense challenges wrought by COVID-19 on the hospitality industry, the guiding principle of buying local is not just about your hotel being more reliant on its own backyard as a result of the coronavirus. It's also about, importantly, supporting your local communities as much as possible. Many family businesses are doing it tough and we're all in this together. READ MORE

ARCHIVES

More from our online Library Archives...

Jack Bethel

The craft beverage movement has revolutionized the liquor and beer industry over the last several decades. This has been fueled in part by growing consumer demand for drinks that are somehow different than what has become the archetype of mass-produced beer, whiskey and vodka. With the millennial generation now a serious demographic affecting what new products come to market, and which brands thrive or fade in to obscurity, the old guard of category controlling brands is starting to shift. The once obscure sector of small batch drinks is now a primary influence in how brands market themselves in an all too baroque competition of an overcrowded industry. READ MORE

John Greenleaf

Critical to the success of any hotel and as important as friendly attentive service and comfortable sleeping arrangements is food & beverage. That includes dinner of course but let's not forget to mention breakfast, lunch, snacks and late night fare as well. Many years of experience in the hospitality industry tells me that the food & beverage portfolio of any hotel is a hugely important part of guest satisfaction and continued loyalty to your brand. In the midst of a culinary renaissance today everyone can benefit – guest and operator alike. This article will examine consumer demand for delicious healthy dining and operators need to be mindful of ever changing gastronomic trends. READ MORE

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.